Inside Retail
NOVEMBER 28, 2023
Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.
Inside Retail
NOVEMBER 13, 2023
The plan, according to Oroton’s chief executive Jenny Child is to inspire customers to come in-store to check out the technology, as well as invite passersby to engage with the mirrors. Oroton has been a ‘go to’ gifting brand for so many Australians over the decades, and we are working hard to make sure we continue in that role,” she said.
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Inside Retail
JANUARY 16, 2024
Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Last year, Australian consumers spent nearly $500 million on Valentine’s Day gifts with a significant share of that transacted online.
Inside Retail
JANUARY 2, 2024
Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. Ready to deeply engage with your customers all year long?
Inside Retail
DECEMBER 17, 2023
This can take the form of communicating with consumers the ways to extend the life of items, creating budget-conscious gift guides or DIY gift ideas, or being upfront about the cost of returns or choices for delivery. In the long term, this type of transparency and communication can endure brand loyalty beyond the holiday season.
Inside Retail
FEBRUARY 11, 2024
New store openings are expected to increase customer engagement by making the brand more accessible to a wider community of new and existing shoppers, and allowing for products, culture and events to be showcased. As an omnichannel retailer, making it easier to shop the brand is the main priority, Shaughnessy told Inside Retail.
All Work
JANUARY 21, 2024
Visionary leaders recognize that an employee-focused environment promoting happiness and engagement enhances productivity, sales, and retention, thereby improving the company’s overall performance. Happy employees are also more likely to stay with their employers and stay engaged in their work.
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