Why teddy-bear brand Steiff sees a big opportunity to grow in China
Inside Retail
APRIL 11, 2024
Moreover, Steiff is prioritising its marketing efforts by investing in digital platforms, ensuring a strong presence on popular channels such as WeChat, Red, Kidsland and Tmall. China represents a primary focus for Steiff, and establishing a strong presence in this market is crucial for our global expansion strategy,” he said.
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