India’s DTC boom: Fuelled by technology and Millennials
Inside Retail
OCTOBER 16, 2023
Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022. Since 2014, DTC start-ups have secured over $2.5 A report from consultancy firm KPMG states that this value is expected to skyrocket to US$100 billion within the next two years.
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