Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. It follows DVF’s partnership with H&M , which launched in 2021, and also featured the lips print.

Apparel 246

Apparel Fashion Accessories Accessories 246

Inside Retail

APRIL 3, 2023

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244

Artistic Accessories Accessories Management 244

Inside Retail

AUGUST 22, 2023

Larger companies can struggle to maintain a brand’s original messaging, and in some cases, by using their wide array of resources to make a product less exclusive and more accessible, they can also diminish its popularity with its core audience.

Social Media 246

Social Media Apparel Color Texture 246

Inside Retail

AUGUST 5, 2021

He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014. Carousell appoints new managing director for Hong Kong. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations. Online platform OnTheList gets new brand manager.

Management 130

Management Brand Management Strategy Architecture 130