Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media 246

Social Media Apparel Color Texture 246

Inside Retail

AUGUST 5, 2021

Working at the global Adidas headquarters in Germany, Woolley led the Retail Operations 2025 strategy cycle of the company, redefining retail and omnichannel operating models and customer journeys. He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014. Carousell appoints new managing director for Hong Kong.

Management 130

Management Brand Management Strategy Architecture 130