Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

APRIL 3, 2023

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244

Artistic Accessories Accessories Management 244

Inside Retail

AUGUST 22, 2023

Additionally, instead of leveraging big-name celebrities or influencers, Parade built brand awareness by sending products to micro-influencers, along with digital mood boards and creative direction suggestions via Google Drive.

Social Media 246

Social Media Apparel Color Texture 246

Inside Retail

AUGUST 5, 2021

He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014. Carousell appoints new managing director for Hong Kong. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations. Online platform OnTheList gets new brand manager.

Management 130

Management Brand Management Strategy Architecture 130