2014, Accessories, Brand Management and Engagement

First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

APRIL 3, 2023

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic

Artistic Accessories Accessories Management

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Additionally, instead of leveraging big-name celebrities or influencers, Parade built brand awareness by sending products to micro-influencers, along with digital mood boards and creative direction suggestions via Google Drive.

Social Media

Social Media Apparel Color Texture

Create Retail Today

First Nations artists, Pride and mental health: Volley talks collabs

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

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