Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

APRIL 3, 2023

According to Volley’s partnership manager Renee Jaeger, the NGA approached the brand after seeing Volley’s Wear it with Pride campaign. Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands.

Artistic 244

Artistic Accessories Accessories Management 244

Inside Retail

AUGUST 5, 2021

Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014.

Management 130

Management Brand Management Strategy Architecture 130

Inside Retail

AUGUST 22, 2023

Additionally, instead of leveraging big-name celebrities or influencers, Parade built brand awareness by sending products to micro-influencers, along with digital mood boards and creative direction suggestions via Google Drive.

Social Media 246

Social Media Apparel Color Texture 246