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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. In another instance, in 2014, after Taylor pulled her music from Spotify, she risked being perceived as a greedy singer.

Marketing 290
Marketing Engagement Strategy Social Media 290
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Retail appointments for the week

Inside Retail

AUGUST 5, 2021

He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014. Carousell appoints new managing director for Hong Kong. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations. Online platform OnTheList gets new brand manager.

Management 130
Management Brand Management Strategy Architecture 130
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