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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

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Retail appointments for the week

Inside Retail

Having operated at the cusp of change for more than two decades, Steve is familiar with the market pace needed to deliver digital, cultural, organisational and functional change that builds competitive advantage,” R.M. He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014. Williams stated. “He