How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market
Inside Retail
FEBRUARY 6, 2024
Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. But while the packaging may be understated, the company’s presence in the beauty industry is getting louder by the minute.
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