How older customers and longer sleeping hours are fuelling Emma’s ANZ growth
Inside Retail
APRIL 11, 2023
German bedding retailer Emma Sleep is set to expand its presence across the Australasian market, with the brand growing its product range across New Zealand, and working toward ambitious, financial goals. Having sold more than six million mattresses across over 30 countries, the direct-to-consumer retail powerhouse has committed to boosting its product range in New Zealand, with plans to launch a new bed, pillow, and blanket range over the coming months.
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