Burberry’s focus on younger customers is paying off
Inside Retail
JANUARY 19, 2022
Burberry is continuing to make inroads with a younger demographic, reporting a 26-per-cent lift in sales of goods at full-price in the latest quarter driven by new customers. “Full-price sales continued to grow at a double-digit percentage compared with two years ago, accelerating from the previous quarter and reflecting a higher quality business,” said chair Gerry Murphy, releasing unaudited quarterly results today.
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