Successful experimentation can double your signups and boost online margins
Inside Retail
SEPTEMBER 20, 2023
Not that long ago, online retailers would have had a website designed and built, then launched and prayed. But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. That, says Paul Tannock, head of ANZ and emerging markets with Niteco, can double visitor signups, increase margins and – best of all – boost sales because experimentation, as a process, can deliver real-time intelligenc
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