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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Display customer reviews or testimonials.

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The Benefits of Custom POP Displays

Creative Displays Now

A point-of-purchase display is an excellent way to convert shoppers into buyers. What Are POP Displays? Point-of-purchase displays are one of the most effective forms of retail advertising. Businesses often earn more in sales than they spend on the displays. Here are the top five. They’re Strategic.

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What’s new in visual merchandising?

Retail Focus

Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience. Cano said that this is like a free marketing tool, with Selfridges in particular doing this very well.

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Utilising surfaces for innovative interaction

Retail Focus

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. Screens were placed on surfaces that were previously unused, with each display interacting with customers while they are in store, offering more insight into the company’s products. software platform.

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Lighting – retail’s bright idea

Retail Focus

Lighting is so much more than simply improving visibility; it provides an opportunity to showcase certain products, draw attention to displays and make a shop more inviting to passers-by. Marketing director Sara Drawwater, said the company counts the likes of Lego, Skechers, GAIL’s Bakery, Mountain Warehouse, Itsu, H.

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Pierre Yovanovitch opens design gallery in New York City penthouse

Dezeen

French designer Pierre Yovanovitch has opened his first US showroom and gallery in Manhattan's Chelsea neighbourhood, displaying over 80 pieces from his own furniture brand. Throughout, exposed ceiling joists and ductwork are paired with dark wood flooring and whitewashed brick, typical of a New York loft space.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Your sales reps can even do it on the fly when buyers visit in-store and check products on display. Exceptional customer service goes beyond driving sales.