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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Policing influencers. This] relates more broadly to the mother of all challenges for social networks – moderation.

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The Evolution of Retail Formats: Adapting to Environmental and Social Forces

Retail Focus

The retail landscape has witnessed a remarkable evolution, driven by a complex interplay of environmental and social factors. Brands actively engage with their customer base, encouraging them to “tweet”, “tag”, and “review” their products to harness the valuable insights customers offer.

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10 At-Show Marketing Tactics  

Trade Show Booth Companies - Trade Group

Set up a themed photo booth or a creative backdrop that encourages attendees to take photos and share them on social media, tagging your brand. Social Media Why wait until after the show to engage? The most effective way to do this is to have a designated staffer to gather content to ensure it is taken care of.

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Not just Gwyneth and Succession: How the economy is driving quiet luxury

Inside Retail

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. From HBO’s hit drama, Succession , to the next generation of Hollywood dynasties coming into prominence, lifestyles of the rich and famous are being illustrated across today’s media landscape.

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FTC Warns Influencers and Trade Associations to Be Much More Specific About Ties

Hunton Andrews Kurth

Last week, the FTC sent high profile warning letters to two trade associations, the American Beverage Association (AmeriBev) and the Canadian Sugar Institute, and 12 registered dieticians regarding inadequate disclosures in the dieticians’ social media posts.

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8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz. Collaborate with influencers or bloggers in your industry to amplify your reach. Design a Stand-Out Booth Design Your booth is your startup’s temporary home at the trade show.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Encourage people to share images and reviews of your products by printing hashtags on the custom displays, which they can use to tag your business on social media. Digital word-of-mouth marketing leverages social media sites, blogs, influencers or industry experts to spread the message about your brand.