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When creativity gets reduced to a commodity: What is the real cost of dupes?

Inside Retail

No product category appears to be safe with the existence of retailers dedicated to systematically ripping and profiting off popular designs, products and formulas. When a knockoff goes viral Sakr explained that she was first made aware of the Barney Bed dupe on TikTok after numerous accounts tagged her in a video showcasing Aldi’s dog bed.

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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.

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Why supermarkets could face scrutiny for the way they discount, too

Inside Retail

While the sudden grocery discounts have presumably been introduced to appease consumers during the allegations of price gouging, and ongoing inquiries by the Australian Competition and Consumer Commission (ACCC) and the Senate, some of the promotional materials to advertise the savings have left consumers and independent watchdog Choice confused.

Promotion 147
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Design inspiration: our favourite projects from October

Design Week

Data visualisation artist Mona Chalabi, Pentagram partner Eddie Opara, and type designer Tré Seals have all contributed. The world of NFTs has provided designers with plenty of opportunities to explore different work outlets. You can view the projects at the exhibition website. Kollektion branding, by MMBP & Associates.

Design 143
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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

How Liquid Death stands out in an oversaturated beverage market Liquid Death was founded by advertising creative turned entrepreneur Mike Cessario, who asked himself the multibillion-dollar question: “What would I want to be seen carrying around a party?”

Strategy 130
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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

The advertiser and the person designing the advertisement must further ensure that the advertisement where a body’s shape, size or skin has been changed by retouching or other manipulation, shall be marked,” the amendment reads. “The

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A Guide to Retail Display Boxes

Bay Cities

From the moment a customer approaches the store, they are bombarded by advertisements. As they approach the store shelves, they see hundreds of examples of product packaging and dozens of signs, displays, tags, and more.

Display 98