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What Is Visual Merchandising?

Creative Displays Now

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. Using these elements to bring attention to your brand is called visual merchandising.

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VM & Display Awards Winners Celebrated at a Glamorous London Event

Retail Focus

The VM & Display Awards, an annual event honouring the most exceptional talents in retail visual merchandising and display, announced this year’s winners at a dazzling awards ceremony held in London last night.

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VM & Display Awards Winners 2022

Retail Focus

At a glittering awards celebration in London, the VM & Display Awards winners were announced. Suppliers and retailers gathered at the Leonardo Hotel St Pauls to honour the very best in retail visual merchandising and display. In collaboration with Seen Displays. Sponsored by the VM and Display Show.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Introduction Significance of Store Windows in Retail Retail displays evolved from the simplicity of handwritten signs strategically positioned both inside and outside stores during the 1800s. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

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Window Displays – The Importance of Customer Communication

VMS

Customers are returning to our High Streets and the shopping malls for that interaction between the sales teams in the stores, and the need to “touch and feel” the merchandise, which is something that cannot be achieved when shopping online. There is the need to get customers excited about your store.

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London’s back, baby: Exploring three of the city’s retail hotspots

Inside Retail

There’s the Levi’s Tailor Shop, where customers can have their denim mended or customised, Zara’s flagship store inspired by renowned architect Frank Gehry and the Le Club Lacoste store concept, featuring bespoke fixtures, the UK’s first Lacoste pod fitting rooms, and an area dedicated to the brand’s classic polo shirts.

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17 Retail Design Pros Share First Memories of Holiday Windows

VMS

Regular VMSD readers know that we recently launched our exclusive Brain Squad , which is made up of visual merchandising and store designers across the country (and beyond) who offer up industry insight that only they can provide. The huge toy displays at FAO Schwartz in New York City in the late 1960s. It was magical!