article thumbnail

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Amid significant shifts in shopper buying behaviours throughout last year and already this year, retailers are working hard to stay in front of existing customers and attract new ones. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. See things from an omnichannel perspective.

Marketing 287
article thumbnail

Driving demand with data: a recovery roadmap for retailers

Inside Retail

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

That sharing leads to a better overall customer journey and stronger customer retention, as shoppers are exposed to content relevant to their preferences and lifestyle – versus offers that don’t fit their needs or wants. . To read more, click here to visit the company’s website.

article thumbnail

OPINION: International Women’s Day focus

E Delevry

I have worked with so many ambitious and creative women during my time at IPP – thanks to my varied role, which includes new business development, customer retention, relationship management, supply chain optimisation and sales management. Our workforce needs to reflect the diverse and different perspectives of a modern world.

article thumbnail

Influencer-Inspired Packaging Trends 2023

CRP

Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives. Her unique perspective and edited collections, stellar customer service, and attractive packaging helped Bing form a retail model that had the potential to expand globally.

Gifts 52
article thumbnail

Making 2023 Successful for Retailers: A Conversation Between Leaders Discussing Technology, Tips & Timing

RetailMinded

By partnering with NeuraFlash , and choosing Salesforce technology, Sonos could quickly provide their customers with 24/7 support to troubleshoot their speakers, or answer set up related questions, while also providing a way for them to escalate to a live Sonos representative for their complex questions.