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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“Making the whole international shopping experience seamless is a journey that takes time, so don’t expect everything to be perfect right away,” she continues. Don’t fall into the trap of assuming they think and act the same, so use a mixture of email, SMS, social media, and other channels to communicate with them.”

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Parcel Pending.

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Driving demand with data: a recovery roadmap for retailers

Inside Retail

In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention. Brands need to be present on more channels than ever before and understand their customers deeply to ensure they deliver exceptional customer experiences. .

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

Immersive shopping experiences According to Tang, due to the uptake of digital technologies across different age demographics during the pandemic, including first-time digital shoppers, consumers in APAC have grown accustomed to contactless self-services despite returning to in-store shopping.

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.