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Retention and loyalty – how to grow when the market is down

Inside Retail

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. To give you a glimpse of what you can expect from this year’s report, we are sharing selected articles over the coming weeks.

Marketing 290
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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

This can lead to increased conversions and higher customer retention rates. Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Security and Loss Prevention Ensuring the security of your retail store and merchandise is paramount.

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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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No one will escape: Industry leaders on navigating the retail recession

Inside Retail

Regarding his own businesses, Brookes is reducing profitability expectations over the next 12 months, and focusing on investments in acquisitions and new stores, as well as pricing and marketing strategies. The report also recommended that brands strategically invest in customer relationships and brand marketing.

Consumer 246
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3 Reasons Digital Marketing Matters To Your Retail Business

RetailMinded

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach. Increases Customer Loyalty .

Marketing 106
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Why Use Bindy?

Compliantia

This article lays out the business case and return on investment for Bindy retail execution across the customer experience, merchandising, time and cost savings, health and safety, loss prevention and communication. HAPPY CUSTOMER = PROFITABLE OPERATOR. 5% increase in customer retention can boost profits by 95%.