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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. Revolutionising loyalty programs. Driving real-time omnichannel engagement.

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How to Improve the ROI of Your Customer Experience

Parcel Pending

In a new study on digital experience , 52% of respondents report that their CMOs drive the customer experience strategy 4. However, a deeper dive into research shows that it needs to be a company-wide effort spearheaded by the CMO and/or the CIO (Chief Information Officer.) Customer Experience Boosts Employee Retention.