Customer Engagement Shopping Social Media Tailored 
RetailMinded
SEPTEMBER 30, 2023
Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
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Retail Focus
APRIL 4, 2024
Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Luxury brands prioritise the customer experience in their digital transformation efforts. Modern luxury marketing relies on the omnichannel experience.
Retail Focus
JUNE 16, 2023
This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.
Retail Focus
NOVEMBER 7, 2023
Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. Hyperphysicality is not a temporary trend.
Inside Retail
NOVEMBER 27, 2023
This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Amazon has been at the forefront of personalised shopping experiences.
Inside Retail
DECEMBER 18, 2023
At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.
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