Inside Retail
AUGUST 20, 2022
The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.
Inside Retail
MAY 2, 2022
Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 According to GlobalData, the growth will be driven by the increase in retail space and passenger numbers as cross-border travel resumes and the relaxation of lockdown and duty-free regulations.
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Creative Displays Now
MARCH 4, 2024
What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds.
RetailMinded
FEBRUARY 24, 2021
When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies. Sounds too good to be true, doesn’t it?
Inside Retail
FEBRUARY 8, 2022
And with Valentine’s Day as the next annual shopping event on the calendar, now is the time for retailers to rectify consumer uncertainty. So, as we approach Valentine’s Day, it brings an opportunity for retailers to plan their marketing strategy around getting more personal with their customers than ever before.
Inside Retail
AUGUST 7, 2021
Customer retention rate. Customer retention rate (CRR) is a foundational metric for retail marketers. CRR can help retailers determine how effective their marketing strategies (such as loyalty programs) are with attracting new customers versus keeping the ones they already have.
Inside Retail
OCTOBER 11, 2023
A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. One of the key benefits of DTC is that brands interact directly with shoppers across the customer journey, providing a chance to control those engagements and generating highly valuable real-time customer data.
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