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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds.

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Is the DTC business model dead, or just evolving?

Inside Retail

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. One of the key benefits of DTC is that brands interact directly with shoppers across the customer journey, providing a chance to control those engagements and generating highly valuable real-time customer data.

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AI linked to soaring revenues during holiday retail boom

Inside Retail

Brands are having to rapidly accelerate their CX as our customers’ expectations continue to climb higher and higher,” observes Scott Rigby, who works as a chief technology advisor at Adobe serving as the firm’s principal product manager for enterprise solutions (JAPAC – commerce) and who is thoroughly versed in the firm’s AI solutions. “To

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Retail Data Analytics: Turning Data into Decisions

Parcel Pending

With retailers navigating the turbulent post-pandemic waters, mediating inventory issues, and stabilizing their supply chain, they are now looking for solid and profitable solutions to ensure their continued success in the ever-competitive retail market. Why Analytics and Agility Are Critical to Success in Today’s Retail Market.

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How Retailers Build Convenience in Their Brand Experience

Quarter 20

The evolution of the retail market has created a chasm between the online and offline experience. The transactional nature of e-commerce has created a consumer expectation of ultra-convenience, which retailers are incorporating at all levels of the purchase process.

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Retail Trends to Watch Out For

Creative Displays Now

It’s crucial for small and large businesses throughout the retail industry to know what’s next. Here’s a look at retail market trends in 2021 and beyond. What Are Retail Trends and How Do You Look Out for Them? 10 Retail Trends to Watch Out For in 2021 and the Coming Years.