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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

He went on to say that the city’s diverse and multicultural population also presents an opportunity for New Era to tap into various customer segments. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Use Effective Online Advertising and Promotions When planning a retail marketing strategy that will make sense for your brand, you should consider running occasional promotions and using effective online advertising to target your ideal customers. Geo-targeted ads: Location-based ads only target people in a specific locality.

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From Shein to Chanel: Why we’re in the age of pop-ups

Inside Retail

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. One of the main benefits of pop-up shops, Ringo pointed out, is that they allow brands to learn more about their target market without the risk of a longer-term lease.