Customer Engagement Location Strategy Tailored 
Compliantia
JULY 4, 2023
This job of managing promotions becomes more complex when you start adding multiple locations into the mix. What are the challenges of managing promotions across multiple locations? Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors.
Inside Retail
NOVEMBER 14, 2022
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers? Personalisation is a key to engagement.
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Inside Retail
OCTOBER 24, 2023
He went on to say that the city’s diverse and multicultural population also presents an opportunity for New Era to tap into various customer segments. Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.
Inside Retail
JULY 27, 2021
They may not realise that what might work in a large store is not necessarily what is needed in a small store or the varying requirements across stores in different location types.”. A lot of category managers tend to think about the range they have, but not the combination of range and store.
Inside Retail
JULY 18, 2023
They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.
Retail Focus
JUNE 16, 2023
This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.
Inside Retail
NOVEMBER 27, 2023
In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.
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