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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Moreover, this technology extends its utility beyond mere product recommendations.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

Emerging Trends and Shifts in Consumer Expectations The retail industry is constantly evolving, and customers’ expectations are changing right along with it. To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

Emerging Trends and Shifts in Consumer Expectations The retail industry is constantly evolving, and customers’ expectations are changing right along with it. To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. million followers, which she uses to promote her campaigns and products.

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Retail Trends: Evolution of traditional retail.

Greater Group

In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. This kiosk is an excellent testimonial of how temp formats can up the game for retailers across all sectors.

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11 Ways AI Technologies Are Driving Marketing

RetailMinded

Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. Enhancing Customer Engagement . Customer engagement is critical to any successful retailer. Create Content That Converts. Removing Bias From Decisions.