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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Strategy 130
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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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The retailer’s guide to Valentine’s Day

Inside Retail

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

Gifts 130
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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

People were shopping in stores and Black Friday, Cyber Monday were becoming successful sale events on those specific days. But people were starting to shop for Christmas around that time. In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge.

Gifts 246
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Koko Black, Godiva Australia on driving sales in a cost of living crisis

Inside Retail

As a result, chocolate confectionery prices in Australia have surged, with companies targeting both ends of the market to stimulate sales. They care about value, and are choosing treats and gifts that are handmade [and] natural, made in Melbourne and [that] celebrate local ingredients,” he said.

Gifts 246
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand.

Planning 264
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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!