Retail Focus
JANUARY 10, 2022
Often, data is left to atrophy in a stand-alone IT department when it should be available in an accessible form to everyone in the organisation, exactly when and where they want it. A key reason for this is that the carefully gathered data rarely makes it into the hands of the people who need it. And finally – new income streams.
Retail Focus
MAY 30, 2023
Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. They actively interact with the brand, its products or services, and with one another, forming a sense of belonging and loyalty.
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Retail Focus
JUNE 16, 2023
This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. Consistency in storytelling helps maintain the brand’s identity across different luxury pop-up locations. This relationship effort takes the form of exclusive and VIP events.
Inside Retail
NOVEMBER 29, 2021
To give you an example, if you want to add product recommendation using machine learning, it’s virtually a quick form you complete that defines your targeting parameters and the placement location on your site, and you’ve got out-of-the-box algorithms ready to go.
Theatro
FEBRUARY 22, 2021
Other name brands looked to AI and other technology applications to fully connect all team members to each other and business systems regardless of their location throughout the store. Are you ready for a complete digital transformation? Ready to discover even more benefits of a fully connected team? We’d love to chat. .
Inside Retail
NOVEMBER 27, 2023
As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. By automating these processes, retailers are meeting the customers at their point of need while minimising human contact.
Creative Displays Now
MARCH 4, 2024
Use Effective Online Advertising and Promotions When planning a retail marketing strategy that will make sense for your brand, you should consider running occasional promotions and using effective online advertising to target your ideal customers. Geo-targeted ads: Location-based ads only target people in a specific locality.
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