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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. They actively interact with the brand, its products or services, and with one another, forming a sense of belonging and loyalty.

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Crafting luxury brand narratives through popup stores

Retail Focus

This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. Consistency in storytelling helps maintain the brand’s identity across different luxury pop-up locations. This relationship effort takes the form of exclusive and VIP events.

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How Retail Design Insights Will Inspire Workplace Design

All Work

Together these cards form a framework of people’s lives on one side, and a DNA-like pattern on the other (image: Work Design Magazine). How a retailer greets a customer influences them on an emotional level – how they ‘feel’ when they visit the space. If the space or the customer experience is underwhelming, your consumer will feel it.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

From the clothing to the drinks to the food, everything at the temporary retail location will be inspired by the designer’s mantra of “classic with a twist”. The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms.

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

It can pull together and securely store customer data from multiple sources, structure that data, and make it available to other systems and solutions – all in a single vertically integrated location. Getting data from a form optimised for customer-facing applications to a form optimised for analysis needs data transformation.

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What is Omnichannel Retailing?

Parcel Pending

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.

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What is Omnichannel Retailing?

Parcel Pending

Customer experience depends on many factors: doing research about a product on social media , shopping in-store, visiting the company’s website, choosing a delivery method, and even navigating the return process. All of these together form the basis of a customer ’s judgment about the a retailer ’s brand and products.