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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color.

Strategy 230
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

For many years, sustainability has been tied to ethical, circular, slow, or mindful fashion. Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Naturally, fashion brands have embraced sharing on their methods. Ghalia BOUSTANI.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

What inspired you to start your own fashion brand? You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. IR : Another major growth driver is the scarcity strategy that you implemented recently.

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Can a new CMO and corporate partnerships help Rent the Runway get back on track?

Inside Retail

Rent the Runway, a US-based fashion rental and retail company, recently announced the appointment of Natalie McGrath as its new chief marketing officer, effective March 4. “They also showcase demand for our products beyond our community and allow more customers to experience exclusive data-driven fashion from our top design partners.”

Fashion 130
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How Viktoria & Woods proves quality never goes out of style

Inside Retail

In Australian fashion, few names are synonymous with timeless elegance and versatility like Viktoria & Woods. This year is shaping up to be one of many milestones for the brand, as it marks its 20th anniversary and solo show debut at Australian Fashion Week in Sydney in May. I like to be quite put together.

Boutique 263
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.