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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Apac tipped to fuel global airport retail market recovery

Inside Retail

Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 According to GlobalData, the growth will be driven by the increase in retail space and passenger numbers as cross-border travel resumes and the relaxation of lockdown and duty-free regulations.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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Is the DTC business model dead, or just evolving?

Inside Retail

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

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The retailer’s guide to Valentine’s Day

Inside Retail

So, as we approach Valentine’s Day, it brings an opportunity for retailers to plan their marketing strategy around getting more personal with their customers than ever before. How retailers are getting personal. Storing data from all used channels in one platform is becoming the norm for retail marketers.

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Four KPIs to capture the success of your retail loyalty program

Inside Retail

While every brand has unique measurement needs and goals, these four customer-centric KPIs are a great starting point for building your retail loyalty metrics dashboard. Customer retention rate. Customer retention rate (CRR) is a foundational metric for retail marketers. Loyalty redemption rate.

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AI linked to soaring revenues during holiday retail boom

Inside Retail

Brands are having to rapidly accelerate their CX as our customers’ expectations continue to climb higher and higher,” observes Scott Rigby, who works as a chief technology advisor at Adobe serving as the firm’s principal product manager for enterprise solutions (JAPAC – commerce) and who is thoroughly versed in the firm’s AI solutions.

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