Inside Retail

DECEMBER 14, 2023

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will.

Engagement 130

Engagement Line Pattern Balance 130

Retail Focus

APRIL 4, 2024

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands prioritise the customer experience in their digital transformation efforts.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

Target Market 130

Target Market Social Media Fashion Tailored 130

RetailMinded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Barber Design

SEPTEMBER 24, 2018

Retail trailblazers Nike have been successfully trialling the hyper-local concept in the US and are looking to open more hyper-local concept stores – where the shop is tailored to meet the needs of a very specific local community. Let us know what you think in the comments section below. Picture credit: Anna Utochkina on Unsplash.

Concept 52

Concept Tailored Pattern Perspective 52