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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will.

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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

Strategy 130
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. This has not only enhanced the customer’s shopping experience, but has also boosted Amazon’s cross-selling and up-selling opportunities.

Consumer 147
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. The customer’s sense of exclusivity is enhanced by this level of personalisation, and they feel valued.

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How Viktoria & Woods proves quality never goes out of style

Inside Retail

At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We We are a design-led business, with our own pattern makers, and sample machinists,” she added. “Our technology ecosystem is ever-changing. We focus on hiring a workforce that is agile and can juggle constant change.

Boutique 263
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How Viktoria & Woods proves quality never goes out of style

Inside Retail

At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We We are a design-led business, with our own pattern makers, and sample machinists,” she added. “Our technology ecosystem is ever-changing. We focus on hiring a workforce that is agile and can juggle constant change.

Boutique 245
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Visual Merchandising With Display Cases

Jahabow

By strategically placing products in display cases, retailers can capture customers’ attention and create an engaging shopping experience. Well-designed display cases increase product visibility and contribute to the store’s overall aesthetics, leaving a lasting impression on customers.