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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Gaming can help marketers: Collect valuable customer data. Increase customer engagement. Consumers want to be entertained. Enhance brand awareness and reputation.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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3 things to know about the retail contact centre of the future

Inside Retail

To read the full report, download it here. The future of customer service agents: . Customer service agents will be measured on driving business growth. The future of customer service channels: Social media as a customer service channel will surpass email and voice.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

You can also spur customers to share their experiences with your brand and shopping experience on social media, perhaps incentivising such posts with a coupon that can be put towards future purchases. Ready to deeply engage with your customers all year long?

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Decoding the journey from online research to in-store purchase

Inside Retail

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

You can download it here. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I understand what our customer wants to see, and I create concepts before they become saturated. What’s the secret to your success?