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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Core strategies retailers can use to help convert browsers into customers

Inside Retail

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. Personalised and proactive communication Personalisation is now achievable at levels not previously considered possible. “We

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How digital signage and kiosks can help stores match the online experience

Inside Retail

This means adopting new-generation technologies such as digital signage, powered by a robust operating system, enabling remote management, personalisation and interactivity with in-store signage. “As Personalisation is a key to engagement. “Retailers need to reflect the tailored and personalised experience of online, but in-store.”.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

Shopper data enables retailers to provide tailored experiences based on customer demographics, purchase history, and browsing behavior. Personalized recommendations and interactive displays enhance customer engagement. QR codes can also showcase out-of-stock items and enhance customer engagement.

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Retail crime: Why foiling shoplifters takes a team effort

Inside Retail

Customer theft has long been recognised as retailers’ primary source of loss, accounting for about half of all crime-related losses. When we sought answers from LP managers, enquiring about the tactics customers engaging in theft employed, their responses were both enlightening and disheartening.

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The customer is in control: Here’s the new payment and checkout experience

Inside Retail

observes Teaj Sian, Managing Director at Glory Global Solutions (Australia). Even though the proportion of cash payments in Australia is decreasing, many key retailers have chosen to not turn customers away with restricted payment options. Customers come back for the conversation. There will always be space for physical retail.

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Traditional Retail Signage vs. Digital Signage

Creative Displays Now

Traditional or static signage is a large print format advertising tool used to display brand messages and advertisements in several settings. Cardboard retail displays are a typical example of traditional signage. Many businesses use digital retail signage to personalize the customer experience. What Is Traditional Signage?

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