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From Ralph Lauren to Patagonia: How to build an aspirational economy

Inside Retail

According to internationally renowned brand strategist Ana Andjelic, the fundamentals of an aspirational economy are focused on five key areas: creativity, knowledge, aesthetics, curation and belonging. Curation is also important for brands to have a curatorial point of view, continued Andjelic.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Singh also noted that Sugar’s target market likes to experiment and explore products from different brands to evaluate the best suited ones for their needs and requirements. Sugar has always pioneered a consumer-first approach and curates products specifically to be on top of consumers’ ever-evolving needs.

Consumer 130
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Why Product Market Fit Testing is Important

Retail Bound

Product-Market Fit Testing allows you to gauge whether or not there is a demand for your product before fully investing in its creation. We’ve curated a list of the 6 most important areas to cover for product-market fit testing. Your marketing strategy should be tailored specifically to your target market.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Have a look and see if you can incorporate these into your retail strategy. Cause based marketing. Another trend running in tandem with user-centric and convenient shopping experiences is cause based marketing. If customer loyalty is a goal, cause based marketing is an effective and innovative way to secure return business.

Shopping 104
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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Visual Merchandising Techniques and Strategies. Aspirational Retailing.

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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

Fully licensed, SHI offers a curated wine list, Asian-inspired cocktails, and an exclusive upstairs bar and lounge area. Every element is thoughtfully curated to transport guests to the heart of China. Strategic Content Creation: Our social media strategy is not just about posting content but creating strategic narratives.

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Why fit in when you were born to stand out

Inside Retail

Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands. Myer launched its marketplace, seamlessly integrated into its existing e-commerce site providing customers with a curated range of higher-end local and international brands.

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