How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion
Inside Retail
MARCH 19, 2024
With one in seven Australians shopping online every day, Peter Jackson saw the need to improve its digital offering. Data will shape how we fill out the shops moving forward. This is a key part of the brand’s expansion, but it doesn’t mean stores will carry less stock. At the time the brand had 10 stores in Victoria. “We’re
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