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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Insiders

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How Gucci and Ikea are using AR to drive sales

Inside Retail

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Not only did the AR try-on experience catch many Snapchatter’s attention, it also kept them engaged.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. The company has also deployed a unique user interface for its brand owned app to drive education-led engagement. “As

Consumer 130
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How Canningvale plans to take Robinsons Singapore back to its roots

Inside Retail

Fast-growing Australian online retailer Canningvale plans to relaunch the iconic Singaporean department store Robinsons as an online-only business this month after acquiring the company’s digital assets for an undisclosed sum. The online marketplace model is a key part of Prainito’s plan to take Robinsons back to its roots as a value player.

Planning 147
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The Pop-Up Experience

Retailing Insight

The importance of togetherness, community and engagement has, perhaps, never been stronger. Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved. The Concept.

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Retailing in India: Rise and Shine Through

VMS

The design curations are made to celebrate the expression of reconnecting with their deep feminine spirit by breaking free from patriarchal and societal expectations. Digital advisors address online and social media queries armed with predictive insights to deliver personalized service.

Jewelry 83