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Tumi creative director Victor Sanz on the brand’s push into women’s fashion

Inside Retail

The introduction of Asra marks a significant step forward for Tumi in the women’s fashion space, solidifying its position as a leader in luxury essentials. He added that he wanted to create an approachable product with a sophisticated design language -– the soft structure with beautiful, tailored elements. Why Singapore?

Fashion 130
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.

Artistic 147
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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

This supports the consumer shift towards quality and durability over fast fashion, driven by sustainability concerns, desire for product longevity, and increased awareness of ethical manufacturing practices. We measure NPS, better known as net promoter score, which talks to the stickiness of loyalty and engagement,” she added.

Marketing 130
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The antidote to retail homogeneity: an opportunity for local retail legends

Inside Retail

These shopping destinations are dominated by the same quick-service restaurants and fashion outlets. Shoppers prefer a tailored, personalised retail experience. But not enough retailers are building their shopping experiences and creating unique engagements for customers. And it presents a major opportunity for local retailers.

Shopping 147
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What retailers can learn from Australia Post’s clever new concept store

Inside Retail

Rather than seeking a range and floorplan designed just to eke out a few more dollars on the retail P&L, the team has found an approach that will do as much for its balance sheet of customer and community engagement as it does for the retail financials. The overriding sense is of a retail experience that is current, curated and cool.

Concept 278
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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.