Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Inside Retail

JUNE 28, 2021

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. Many have invested time and money into curating consumer data and building systems to offer personalised experiences.

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RetailMinded

SEPTEMBER 30, 2023

Independent retailers must meticulously curate this identity to carve a niche in the competitive market. Personalization is a symbiotic relationship between data analytics and emotional resonance, which can be further enhanced through an omnichannel marketing strategy , ensuring a seamless customer experience across various touchpoints.

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Inside Retail

AUGUST 3, 2022

We can build an immersive experience for brands, curate different products in this space, and visitors can also have the opportunity to purchase them right there,” Eremyan told Inside Retail. The biggest challenge he sees is that most companies will struggle to implement these technologies in-house.

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