article thumbnail

The Outnet partners with ELV Denim in collection using deadstock fabric

Inside Retail

The collection features contrast denim styles alongside new categories including tailoring, knitwear and leather items. The collection includes a leather-fringed gladiator skirt reimagined from its original form of leather leggings and a drop-waist denim skirt produced from four pairs of jeans.

Reimagine 278
article thumbnail

How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

Nikita Sernack, the Australian designer behind cult evening brand Nookie, recently debuted her new fashion brand, Rumer, at Afterpay Australian Fashion Week earlier this month to a full house of industry professionals. Inside Retail: How did your career in fashion start out?

Fashion 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gucci Garden: The rise of gaming in fashion storytelling

Inside Retail

Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. Humans, by nature, engage in play, and games are a structured form of play. It’s no wonder then that some of the biggest names in fashion are switching gears to include branded games in their marketing mix. billion people, with 57.9

Fashion 241
article thumbnail

Reflecting pool centres XC273 fashion boutique in former Shanghai towel factory

Dezeen

Chinese studio Dongqi Design has turned a disused factory in Shanghai into a multi-brand fashion and lifestyle store , adding glossy marble and metal surfaces to offset its exposed concrete shell. Dongqi Design has turned a former factory into a fashion boutique. Glossy surfaces are contrasted against the building's raw concrete shell.

article thumbnail

How the Beyhive and Swifties are creating a new category of concert fashion

Inside Retail

During the height of the Covid-19 pandemic, the retail industry saw a major spike in sales of sweatpants and other forms of comfortable wardrobe items. While the two performers have contrasting musical and visual styles, one thing their tours have in common is the enthusiastic approach that fans have taken to dressing up.

Fashion 130
article thumbnail

Fashion brand Forte Forte "drowns" its Rome store in green onyx

Dezeen

Green onyx lines the floors and walls of this fashion boutique in Rome by creative duo Giada Forte and Robert Vattilana. The duo wanted to create a store interior that would sit in contrast with the building's traditional travertine facade. Top: green onyx covers the interior of the store. An onyx door sits within a brass wall.

Fashion 88
article thumbnail

Bally Unveils A New London Flagship on Regent Street, Celebrating its 170-Year Heritage

Retail Focus

A prevalent design theme centres around London clay, which forms the bedrock of the Thames underground to the building blocks of the city’s iconic landmarks above ground. A focus on materials creates an open, flexible space with visual contrasts, a central Bally Haus feature. Bally Haus London opened its doors on July 13th.

Display 317