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How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

Nikita Sernack, the Australian designer behind cult evening brand Nookie, recently debuted her new fashion brand, Rumer, at Afterpay Australian Fashion Week earlier this month to a full house of industry professionals. Inside Retail: How did your career in fashion start out?

Fashion 246
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Gucci Garden: The rise of gaming in fashion storytelling

Inside Retail

Digital games are designed to be a deliberate environment for play, connection and exploration. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. Humans, by nature, engage in play, and games are a structured form of play. billion people, with 57.9 Zara and Facebook team up.

Fashion 241
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Reflecting pool centres XC273 fashion boutique in former Shanghai towel factory

Dezeen

Chinese studio Dongqi Design has turned a disused factory in Shanghai into a multi-brand fashion and lifestyle store , adding glossy marble and metal surfaces to offset its exposed concrete shell. Dongqi Design has turned a former factory into a fashion boutique.

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Offhand Practice designs second-hand bookshop in Shanghai to mimic greengrocer

Dezeen

Used books are displayed in supermarket-style crates at the Deja Vu Recycle Store in Shanghai , which local studio Offhand Practice has designed to counter the "shabby" image associated with second-hand shops. Natural pine was used to form the cashier counter, shelves and book crates to add a sense of warmth to the interior.

Design 145
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Snøhetta designs Oslo fashion store to be a "treasure hunt"

Dezeen

Space travel, race cars and the French Riviera are among the eclectic references that informed Snøhetta 's design for the Moniker boutique in Oslo, Norway. Called Moniker Fashion Universe , the 1,500-metre-square concept store is located in the heart of Oslo's shopping district, near the newly renovated Valkyrien Square.

Fashion 86
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Bally Unveils A New London Flagship on Regent Street, Celebrating its 170-Year Heritage

Retail Focus

Celebrating Bally’s 170-year heritage, Bally Haus honours the brand’s Swiss pillars of art, architecture and craftsmanship through contemporary design and natural materials. A focus on materials creates an open, flexible space with visual contrasts, a central Bally Haus feature. Bally Haus London opened its doors on July 13th.

Display 317
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A-COLD-WALL* Lotte Department Store, Jamsil, Seoul set to launch

Retail Focus

A-COLD-WALL* embark on the next chapter of its developing relationship with fashion consultancy and importer Modern Works via a companion store-in-store, part of a series of dynamic brand experiences conceived in-house by the ACW* team, led by designer and founder Samuel Ross.