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Four out-of-the-box influencer marketing strategies

Inside Retail

For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends.

Strategy 130
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Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries

CRP

This evolution of packaging reflects the broader changes in societal values, consumer preferences, and technological advancements. This surge is driven by rising environmental concerns over packaging waste accumulation in landfills, stringent regulations curbing single-use plastics, and consumer demand for eco-friendly packaging.