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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment. million in wages.