Remove 11
Remove 2019 Remove Consumer Remove Marketing Remove Social Media
article thumbnail

Localisation, livestreaming and logistics: How to tap into the Chinese market

Inside Retail

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. trillion Chinese consumers spent in 2019. trillion, and the US$5.6 personal care. ? home, mother and infant.

Marketing 130
article thumbnail

Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Although physical stores will continue to play a role, the rise of technology and e-commerce has shifted consumer behaviour and preferences. DTC is poised to grow.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This is how StockX is responding to the looming recession

Inside Retail

In an exclusive interview with Inside Retail , Deena Bahri, StockX’s chief marketing officer, revealed the thinking behind the new campaign, which was created in partnership with New York-based creative agency Mojo Supermarket. In total, the business has 11 authentication centres worldwide and ships to more than 200 countries.

article thumbnail

A taste of home: The rise of expat retailers

Inside Retail

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia. A taste of Korea.

article thumbnail

Peloton and the City: Is all publicity good publicity?

Inside Retail

Peloton’s 2019 holiday ad featured a husband gifting his wife a Peloton bike for Christmas. A US Consumer Product Safety Commission investigation revealed that it had received 72 reports of adults, children, pets and objects being pulled under the rear of Peloton’s Tread+ machines, including the 6-year-old who died.

article thumbnail

Peloton and the City: Is all publicity good publicity?

Inside Retail

Peloton’s 2019 holiday ad featured a husband gifting his wife a Peloton bike for Christmas. A US Consumer Product Safety Commission investigation revealed that it had received 72 reports of adults, children, pets and objects being pulled under the rear of Peloton’s Tread+ machines, including the 6-year-old who died.

article thumbnail

Analysis: Inside China’s ever-growing ‘he’ economy

Inside Retail

When it comes to the biggest markets in the world, in terms of consumers, China is at the top of the list. As times change, the behaviour of this consumer group is also shifting and how they’re spending isn’t the same as 10 years ago or even five years ago. This large group of men is the foundation of China’s “he economy”.

Consumer 130