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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.

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From mini stores to the metaverse, will Macy’s new moves pay off?

Inside Retail

In October, the department store retailer announced plans to open 30 more “mini stores” in strip centers across the US over the next two years, as it veers outside of the shopping mall. What’s going on with Macy’s? The first Macy’s opened in October 1858. per cent year-over-year to US$5.1 It’s not just Macy’s.

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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. Even prime locations, local partners, name recognition and often a portfolio of new merchandise brands haven’t kept Australia from becoming a dead end for some major international retailers.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. Often custom, they can range from plastic countertop merchandisers near the register to large, freestanding displays on an aisle end cap – and anything in between. End Cap Displays.

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The end of the middle: Why small stores and big showrooms are here to stay

Inside Retail

A growing number of retailers appear to be opting for smaller stores as a way to maintain their store presence and enter desirable locations amid rising costs. This is also reflected in the current retail market, where mid-sized retailers appear to be struggling in comparison to budget and premium brands.

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How premium Japanese outlet Gotemba is bringing beauty to bargain shopping

Inside Retail

Snuggled in a forest at the foot of Japan’s Mt Fuji, Gotemba Premium Outlets is in a location that is picturesque, to say the least. It takes a great centre to do justice to the location alone, and Gotemba qualifies. Prior to Gotemba, Japan’s retail market was tightly regulated and the industry in bad shape.

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