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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130
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E-commerce sales fall as cost-of-living pressures hit consumers

Inside Retail

As inflation and rising interest rates start to bite and reduce consumers’ spending capacity and confidence, Australian e-commerce sales declined sharply in July. . This shows that consumers are researching online to find the product they are after before they head to a retail store to buy it. Representing 19.3 Desktop and tablet.

Consumer 246
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147
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Are you data ready for Christmas? Here are four key points to keep in mind

Inside Retail

As the festive season approaches, retailers must be prepared for the influx of customer Personally Identifiable Information (PII) and analytics data. When managed efficiently, this data becomes the roadmap to winning over consumer hearts and wallets for the upcoming year and beyond. Respecting their decisions helps maintain trust.

Tailored 130
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Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

Retail Bound

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

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Un-learn to Re-learn. How the current retail environment is reconditioning consumer’s behaviours.

Retail Focus

There have been changes in priorities around consumer spending. Where customers accustomed do consumption patterns in the past decades? They had limited access to product information. Consumers were often more loyal to certain brands than they are now. Do clients have a say in what they consume and how they consume it?

Pattern 162
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Navigating the e-commerce landscape: Insights for Australian retailers in 2024

Inside Retail

As we venture into 2024, Australian retailers stand at the crossroads of evolving consumer behaviours, economic uncertainties, and technological advancements. This transition ushered in an era where consumers seamlessly navigated between digital and physical channels, choosing the path of least resistance for their purchases.

Strategy 130