Inside Retail

DECEMBER 13, 2023

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. This may mean selling your product and offering their gifts and the like. With so many people yet to return to in-person shopping, you want to incorporate influencer marketing in your strategies.

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Inside Retail

OCTOBER 21, 2021

Retailers are enduring dynamic and challenging times as supply-chain disruption continues and consumer behaviour changes, both brought on by living in the Covid era. Consumers increasingly want a seamless and consistent shopping experience across a growing number of offline and online touchpoints. “The Offer gift cards.

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Inside Retail

APRIL 2, 2024

The rise of the stationery market Research and Markets attributes the rise of this seemingly old-fashioned consumer product category to a few factors, including consumers’ preference for a tactile writing experience, the power of influencer marketing and the growth of e-commerce.

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RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

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Inside Retail

APRIL 26, 2024

According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items. But, with an aggressive spend on social media, they are hard to ignore. Review your sustainability strategies.

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Inside Retail

NOVEMBER 28, 2023

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

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Inside Retail

AUGUST 28, 2022

Through previous brand experience with TDE, influencer lunches, dinners and shoots I knew that brands that worked well for creating Instagram content resonated with consumers. How would you describe the growth strategy behind your business? Alyce Tran: I love creating products and working out how to market them.

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. Simple message, an unthinkable new product, makes consumers stop and think and hopefully have a chuckle – something we all need at the moment. And yet, year after year, many brands make the time to come up with an April Fools’ Day prank. .

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RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

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Inside Retail

MAY 9, 2022

Every NCoin gained will be saved in the user’s NWallet, and can be redeemed for exclusive rewards and gifts with purchase. This is an exciting time for Shiseido’s subsidiary brand as it builds on the innovative consumer experiences it has launched so far.

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Inside Retail

NOVEMBER 14, 2023

IR : What elements or experiences do independent bookstores, such as The Ripped Bodice, offer that are enticing consumers, especially in the Gen Z and millennial demographic? In-person community, expert and curated recommendations, gifts, and items from small makers and experiences you can’t get online! LK: So many!

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Inside Retail

MAY 13, 2021

With one digital fashion week already under their belts, many luxury labels approached February’s fashion week with a renewed understanding of how to make their collections pop on social media. One advantage of a digital fashion show is that you can watch it from anywhere—and you’re always in the front row.

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Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Below are five highly practical things you can do to improve your trade show strategy this year. CES2023) in social media platforms to see what attendees said and who they engaged with from the show. Selective attraction is an exhibit design strategy that seeks to drive the right kind of traffic to your booth.

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RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Learn more here.

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VMS

OCTOBER 1, 2021

Having learnt from the lockdown period, retailers are now focusing on enhancing experience in their physical stores, developing omnichannel competencies and innovating products to appeal to and stay relevant to new normal consumer expectations. Here are a few who have been successful in doing just that. RICH TASTE OF HERITAGE.

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Trade Group

AUGUST 18, 2021

Given that four out of every five participants are current or future consumers for exhibitors, trade show displays provide an opportunity to develop or strengthen relationships, increasing a company’s chances of success. Everyone Loves Gifts. Attracting them to you would be a better strategy.

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RetailMinded

MARCH 22, 2021

Access to consumer information to better understand consumer behavior. Improved customer experience with loyalty programs , gift cards, and special offers. There are plenty of strategies you can implement, including social media marketing, newsletters, and ads. .

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Inside Retail

JUNE 1, 2022

Pop Mart, which describes itself as an “art toy store”, might seem an unusual concept to a Western consumer. When Ning Wang, 35 and now a billionaire, founded Pop Mart, the business was focused on small gifts, notebooks, candies and personal items like handheld mirrors. The merchandise and the market. It’s all about the toys.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success.

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Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. e-commerce) in getting people to spend money on consumer goods and services.

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RetailMinded

SEPTEMBER 19, 2022

The evolution is necessary to serve the increasing needs of modern consumers. Hence, they are actively using marketing to make the consumers aware of the new changes being implemented in the sector. Consumers have moved online. They should advertise on social media to reach out to their target customers.

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RetailMinded

NOVEMBER 9, 2023

It’s believed that high-quality, well-designed packaging can convey a sense of luxury and sophistication, while more sustainable packaging can appeal to eco-conscious consumers. Nonetheless, make sure that the packaging that you’ll use is in line with your brand’s design philosophy and marketing strategy. Personalize the packaging.

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Trade Show Booth Companies - Trade Group

MAY 20, 2022

What should our strategy for each event be and what objectives are realistic to set? Trade Show KPIs may include: Sales revenue Qualified leads Booth traffic Customer meetings Prospect meetings Lead to customer ration Cost per lead Press mentions Social media engagement. What was the last gift you remember receiving?

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Parcel Pending

FEBRUARY 14, 2022

Online shopping and grocery and restaurant delivery are now a permanent part of how consumers order and acquire goods. 6 Give the Gift of Clean. 7 Embrace Subscription Gift Boxes. Residents adore this strategy as it recognizes that every renter is different. The golden rule here is “social listening.”

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Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2023

Live presentations Is someone on your staff gifted with the ability to speak? Social Media Wait, how is social media supposed to make trade shows fun? There are a lot of strategies for using social media to raise brand awareness and make trade shows more fun.

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Jahabow

MAY 10, 2021

Not all dispensaries are created equal, and today’s cannabis consumers are paying close attention to the first few minutes of their experience in your store. . Consider advertising these floorplan or merchandising changes on social media as a call to action for customers. Do they see order or chaos? Create Some Order.

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Trade Show Booth Companies - Trade Group

JANUARY 26, 2022

Instead of the fishbowl, create a strategy to distribute the swag. Do you remember the last meaningful gift you received? Gather consumer data and divide your crowd into criteria relevant to your industry and business. Gather consumer data and divide your crowd into criteria relevant to your industry and business.

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CAAD

NOVEMBER 9, 2022

Surveys are often the best thermometer for gauging consumer opinion. For example, a recent consumer survey revealed that 15% of shoppers leave a convenience store and abandon their purchase after one minute of waiting in line. It encourages customers to use social media , as it is a fundamental element of retailer marketing.

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Retail Bound

DECEMBER 9, 2020

This is quite the rush that can quickly become addictive for consumers. Yes, consumers want to feel that they are being heard. Millennials and Generation Z, in particular, have never known a world without this omnipresent online behemoth lying in wait to satisfy every consumer desire. The Power of Branded Unboxing.

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Inside Retail

MARCH 3, 2022

The market was growing significantly at the time and we needed more of a strategy around how we grew. You can test and learn in the Australian market, because the consumer patterns are quite similar to the US and the UK. They’re either getting into video games or they’re spending more time online on social media platforms.

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Inside Retail

MARCH 12, 2024

IR : Many retailers have described 2023 as ‘patchy’, with several external factors, such as rising interest rates and global conflicts, dampening consumer sentiment. What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment?

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Inside Retail

OCTOBER 26, 2023

Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.

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Inside Retail

NOVEMBER 6, 2023

With the promise of a wider reach and a more personalised beauty experience for LazMall shoppers, the strategic alliance not only aligns with Sephora’s vision but also caters to the unique nuances of Thai consumers. Beauty Pass member points can be redeemed for exclusive gifts through Sephora’s reward boutique in-store and online.

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Inside Retail

FEBRUARY 15, 2022

That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

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Retailing Insight

JANUARY 22, 2024

Here is a list of markets that I came up with for my latest book: My Primary Market: New Age gift/bookstores, chain bookstores, and independent bookstores. My Secondary Market: College bookstores, libraries, gift stores, religious stores, recovery bookstores, mass market chain stores (e.g.,

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Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

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